It’s hard for new landlords. People that bought houses to rent compete against property owners of paid off homes or people with 3% mortgages.

Tacking on optional insurance products on a property that’s already in the red further encourages landlords to push up rents prices.

This form of insurance is exceeding expensive and exceedingly rare. Large buildings self-insure (by having a ton of doors) and small landlords don't want to pay it.