Can you elaborate?
I assume he's referring to the massive commercial success of Holy-C and TempleOS.
(It's the only programming language with inline graphics I can think of, at least, your average esoteric visual language tend to not mix with normal code.)
You won't find it in any of the academic literature because it's not an academic project: https://bablr.org/
BABLR is just the extensible streaming parser framework, but it has a few key things going for it: 1. Gap support like Hazel has, but for any language it can parse 2. Streaming parse results, which make multi-pass stream transformation easy 3. The ability to consolidate and take over the work currently done by Treesitter, LSP, Git, and the IDE itself.