I think it aligns incentives way better (but is almost impossible to set up).
Incentives are pretty easy to align, if you have repeat customers and repetition. McDonald's sells me burgers I expect at a reasonable price, because they want me to come back tomorrow and not go across the street to Burger King.
Incentives are pretty easy to align, if you have repeat customers and repetition. McDonald's sells me burgers I expect at a reasonable price, because they want me to come back tomorrow and not go across the street to Burger King.