By 2006, you already had Google, Amazon, and Facebook outpacing their competition. Apple was riding iPod success and just about to launch the iPhone.

Imho, that's well into the re-centralization of the internet and tech landscape.

Rewind another 10 years, and I'd call 1996 wild. That's before XMLHttpRequest/AJAX and when a cat could create as impressive of a website as any corporation.