You act as if 'launch' is a thing. All Rocket Lab launches ever combined don't even fill a single SpaceX rocket. Those are not the same thing.
Lets see their reliability when they have a bigger rocket and if they can land reliably. Because their rocket will be quite expensive to build.
Gulfstreams don't actually 'fly' because Boeing built the 747. Sure.
We know from the graveyard of companies that reached orbit with their small rockets and ran out of funding before they got to be reliable, that reliably flying even a small rocket is pretty good.
I think that’s the point of their niche right? They are already plenty reliable. Also let’s them do stuff like this:
https://rocketlabcorp.com/updates/victus-haze/