One thing I tend to give Apple a lot of credit for is having a longer term vision (no pun intended). When they release something they tend to stick with it, where others (Microsoft in particular) will kill products pretty fast if it doesn’t look like they are instant hits.

When trying to create a new category, customers need to have some faith it’s going to stick around and they won’t be abandoned. So it’s important to have that long term vision and conviction that the decisions made were the right ones.

That said, I bought the M5 Vision Pro and returned it after a week. It doesn’t feel like a product yet. Vision Pro as a future product might be questionable, but will they abandon spacial computing all together or switch to more of a true AR setup? I think real AR would be much better.

I think now that Cook is stepping down, we could see more change. Cooked seemed a little desperate to make sure Apple looked like an innovative company, when he clearly wasn’t a product guy. I don’t think a a full computer is needed on the face, that was the first mistake, they need a more purpose built device for the few things that make sense in the context of a HUD.

the Vision Pro is the modern day pippin. An ambitious idea that could have done well if not for the terrible execution