It's still selective degradation of functionality, as presumably people who download a snowglobe animation program don't do it to see any sort of statement apart from normative depictions of wintery things. The problem would be the same if it showed Russian flags only to users with Ukrainian locale, or ads for Mountain Dew only when the user's locale is set to French, or even just something as impossible to interpret as offensive on its own as adding lots of little cactus men whenever the locale is Dutch.

But also it is showing how russians think that Ukrainians existing is somehow discriminatory against them.