Amazon could easily solve this problem if they wanted to. They just don't want to.
"We're not competitor obsessed, we're customer obsessed. We start with the customer and work backwards." - Jeff Bezos
Backwards indeed.
Of course not. They _created_ this problem.
That's a problem for you — the customer - not for Jeff, the VP.
Its been "day 2" at Amazon for a long time now. I guess the Leadership Principles need an update.