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figmerttoday at 10:58 AM3 repliesview on HN

Because Apple is not just a hardware company anymore. They track users and they sell ads. Sure, they are not at the same level as Meta and Google, but their ad platform is not insignificant anymore. Also that same software platform allows to get more money out of their users via their App Store.

Selling hardware with the software that helps them track means more revenue than the same hardware with the software.


Replies

4fterd4rktoday at 5:14 PM

The activities you're proclaiming to be Apple's bread and butter in an effort to conflate them with Google and Meta are actually a rounding error. What is it about Apple that makes people have these crazy ideas?

cromkatoday at 4:22 PM

> Because Apple is not just a hardware company anymore. They track users and they sell ads. Sure, they are not at the same level as Meta and Google, but their ad platform is not insignificant anymore.

And this is related to MacBooks how exactly?

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boxedtoday at 11:01 AM

The ad revenue is a drop in the bucket compared to the app store rent, which is a drop in the bucket compared to hardware sales.

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