I've reached an age where I don't actually buy games anymore, I just load up my wishlist with games and between Christmas, birthday and fathers day I get all the games I will care to play for the year. My wife, parents, extended family likes being able to buy me a physical gift, wrap it, and hand it to me. I understand that this is just getting rid of the disc and keeping the box, but pretty soon there's gonna be no box either, and I know my wife will hate the idea of just handing me a gift card on special days. I just hate how all physical products are evaporating.