What's kind of an annoying side effect of this is that you have all this fancy new display tech, like quantum dot LED (marketing term, but w/e), or OLED, but it's all pointless because you're just watching it with crappy compression, negating the quality gains.
The football World Cup 2026 is being broadcast in 1080p with washed out colors. Yet every shop was advertising 4K OLED for the best experience of watching the matches.