I've heard this so many times. That age gating in AUS was started by lobbying from an advertising firm is a gross simplification / distortion of the facts but a good example of how easily misinformation spreads on the internet. People love a conspiracy.
No doubt that it will be good news to gambling advertisers, but the push for age verification was already underway in 2020, well before government recommended an end to gambling advertising (2023).
It's a neat explanation, so an easy sell, but doesn't match the chronology.
Well, here is the canonical source of the story:
https://www.crikey.com.au/2025/12/12/pro-teen-social-media-b...
I do know that many places in the world were worried about what TikTok and Insta were doing to their kids' minds, prior to that push. However, do you find fault in the Crikey story?
It appears that the AUS domino was the first to fall in the chain after FINCH's major push.