Distribution is trivially easy these days. All publishing does is say "yup, this is some legit science alright". It's a stamp of approval. Blessed by the publisher. To get this blessing you have to fulfil a set of requirements ranging from promoting good science to "thats just how its done, thats how we always done it" to the whims of a particular reviewer. You play the game you get the prize. But if you don't need the prize then you don't need to play.