Moxie doesn't trash NFTs or Web3 in that article. He just points out some limitations of the ecosystem.

Also, ipfs directly fixes one of the bigger issues:

> Instead of storing the data on-chain, NFTs instead contain a URL that points to the data.

If it's ipfs, it points to the content. If it's ipns, it points to a changeable link to the content, but one that is made consistent through the network, preventing the trick of making it differ based on the referrer.