alt Hacker NewsSocial media won because it's better for the consumer and producer.
For the producer, it's free infrastructure but it's also advertising. Having a large subreddit means your game getting recommended to others and potentially being seen being introduced to more people.
For the consumer, these social media sites do usually do provide a better experience in showing people what they want to see and keeping away stuff they don't.
I'm sympathetic to forums just because I think if someone likes something they shouldn't need to join a potentially social media site with potentially toxic designs and sub-communities. But these are negative internalities that people mostly ignore.
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Social media has censorship, which most old school forums couldn't simply replicate with volume, even with moderators in place. So, a lot of times you will find unfiltered discussion about certain topics as opposed to a controlled narrative you will get on social media.
Social media is more addictive. That's a huge reason it won.
> Social media won because it's better for the consumer and producer.
It's not even a question of "winning", the overwhelming share of people that came online after the advent of social media did so for social media - they never had any interest in niche phpbb style forums.
Does this hold true in the modern age though? I haven't seen a single thing I wanted to see on social media basically since COVID. It's all famous people, posturing, and things I never followed. Entirely crap I don't care about. At this point I open Facebook like once a day.
I used to go on Instagram to see my friend's pictures, now there's nothing of my friends on there and I'll just spam and AI slop...
All I want is to see what my friends and acquaintances are up to and it doesn't show me any of that.
I think the kids are using discord for this, but as a 40-year-old non-gamer, I'm not going to get my friends to use discord.
I genuinely feel like there's a major gap in the market for an actual "social" network.
Social media is junk for the consumer.
Facebook groups has taken over a lot of the old automotive forums as they shutdown due to running/maintenance costs. They were a treasure trove of information.
Facebook groups makes it impossible to find information.
The search simply doesn’t work and doesn’t even try to work. Seen something posted before, good luck finding it again.
They’ve now removed chronological ordering option, your choice is algorithmic feed or algorithmic feed. That means you view it once you get some content, view it again, get different content, based on some unknown heuristic.
Forums are great for the consumer. Publicly indexable, easy to find content you know exists, easy to find historic content. Easy to interact with.
Social media only cares about new (fresh) content that drives engagement (clicks,views,shares) that it can put an advert on. Great for mindless doom scrolling, not so great for the treasure trove of easy searchable information forums were.
Social media won because it is better and more profitable for the producer/site owner.
It is objectively worse for the consumer:
* Algorithms that push content the user didn't ask for/dark patterns
* Prioritizes low-attention span/doomscrolling
* Magnifies the most virulent outrage-driven content, often by the very people that commit the outrage, and profits from that outrage
Social media as currently implemented by everyone is a cancer.