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usrnmtoday at 2:10 PM4 repliesview on HN

> The plant will produce chips for intelligent power management

> The company ... sought to capitalise on the massive AI investment boom

These chips are probably very useful and important, but I don't see what they have to do with AI. Does everything need to have the word AI these days?


Replies

_fizz_buzz_today at 2:30 PM

Infineon is betting big on the 800V dc power distribution that seems to become the new standard for AI data centers which is directly relevant for the chips that are made in this fab.

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1718627440today at 4:27 PM

I think this fab was already in construction before the AI hype, this is just marketing.

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alephnerdtoday at 2:20 PM

> don't see what they have to do with AI

Not directly. This fab is meant to primarily fabricate compound semiconductors which is Infineon's niche and is a major bottleneck for European industry today.

> Does everything need to have the word AI these days

Because Infineon's press release [0] for their compound semiconductor fab called out "AI".

Additonally, the "semiconductor" and "hardware" segment has now been rebranded has "AI" in a number of funds. By calling out something that's even tenuously tied to "AI", it allows funds that are contractually tied to investing in "AI" to purchase Infineon stock.

Investor relations is important as well.

[0] - https://www.prnewswire.com/news-releases/infineon-opens-the-...

wolfi1today at 2:19 PM

there was a buzzword bingo and their application reached Bingo! first.