logoalt Hacker News

dymktoday at 6:16 PM1 replyview on HN

Alright, you're hosting on FreeTube (paying for hosting & bandwidth costs) - how are you making money? Most YouTubers don't want to run their own ad network or sell a physical product. Sponsors make deals conditional on YouTube engagement metrics.


Replies

infamiatoday at 7:22 PM

There are lots of strategies how to make money and it will vary based on your specialty. It could be premium content, premium services, exclusive engagement with your fans, merchandising (e.g., many cooking YouTubers sell their own brand of cooking utensils that they have designed themselves). It requires some thought, but the idea is to deepen the authenticity and engagement by building an actual community and your own personal micro-brand. The offering needs to feel organic and huge value to your community in some way. Many many people have done this on YT and now are making way more money than what's possible with the pittance that is YT monetization. YT then becomes just one part of your funnel intake strategy once you get big enough.

Edit: Of course, you do need to have enough demand/scale to make it worth your while, but that will depend on your audience size and how engaged/invested they are in your content AND you personally to an extent. Perhaps be creative and start out with small experiments. Not too hard with LLMs nowadays.