I understand the appeal, but let’s be honest. Costco is designed for rich people who think they are frugal. You drive your big SUV there to load up on months worth of food and goods, which you can only do because you have a big house with enough storage for all of it. And who cares if some of it goes bad because you can always go back for more and hey it was so cheap anyway. You even pay a membership for the privilege.
46% of Costco shoppers are middle class (earning $40k-$125k) and 33% are upper class and according to market research companies.
Membership is $65.
You don't need an SUV to shop at Costco, it is easy to load the groceries into a sedan.
I’m not sure you have to be that rich to pay the $300 per year membership to buy food at loss leading prices. The bulk sizing of everything at Costco is overblown anyways. I wish it was bigger
I know it's not your point, but the idea that SUVs have more cargo space is a myth. They are large cars with really thick hulls but they do not compete with station wagons, minivans, etc when it comes to cargo space
https://www.consumerreports.org/cars/buying-a-car/measured-c...
If you think "has an SUV and can buy food in advance" == "rich", then the billionaires truly have scrambled your brain.
I go for the $1.50 hotdogs
(just kidding, but they are the best priced hotdogs anywhere! smart move by Costco even if it loses money on them)
I think average familiy could do better at financing so that they can affort to plan for 1 month or more on groceries. For me, it's not about rich, it's about planning, I must know exactly what I need before I go there. It save time and but stability, I have at least 1 month buffer on common goods shortage.