You never hearing about Odin, is an example of why its article was rejected by Wikipedia, because they failed at providing reputable references. The languages that you likely know of, often are corporate backed, with large marketing budgets and backdoor deals to help saturate traditional and social media.
Newer languages, not of corporate origins, usually struggle to achieve public awareness or are purposefully choked out by negative propaganda and negative marketing tactics being unleashed against them. To achieve enough public awareness and momentum, they often need a certain level of luck, where a number of factors fall their way.