well all commodities are like this. replace AI with milk, or plastic. It's easy for me to just move to different milk provider, this does not mean that milk industry is not a business.
And yes, its good that "its good for buyer" after all we do business so that living would be nicer, not the other way around (live to do business)
There are three different supermarkets in my neighborhood but they all sell milk from the same two suppliers. It would actually be quite difficult for me to turn to a third brand.
It does mean that the milk industry is a low value add commodity business where suppliers compete primarily on price and only survive due to protectionism and subsidies.
Food is important for national security so we should subsidize it, but it's a cost center. It'll never drive growth.
If that's what Mistral is aiming for, it would probably be better to give up now.