I think this is the point I was trying to make, but didn't make as clearly as I wanted.
Sure I could buy two or three different types of keyboards within walking distance, but none of them used my favorite mechanical switches. I was constantly facing choices where I would either need to travel by vehicle to a speciality store (train, bus or car), or I would order the item in. Judging by the flow of packages into my multi-residential building others were facing the same choice.
> none of them used my favorite mechanical switches
One of the major points(/claims?) of the OP article is that fewer choices is better, pointing to how Costco has just 4k SKUs (paragraphs 4, 5, 6, and some within later paragraphs). <shrug>