This is downvoted but factually correct way of looking at it. The benefits of Meta are convoluted and hard to state in ways that are quantified to simple numbers. (Well you can - Meta contributes ~0.25% of USA's GDP which is enormous)
For example, what is the benefit of google existing? Sure you can do google searches. You can use maps. But can you quantify it?
The benefits of living in a society that respects pluralist values is that even if you personally have never used Instagram ever, you still respect what it provides for broader society.
Its easy to give a popularist argument against anything you don't like - "how does it benefit me?!". Well it need not, but others use the products.
On a side note: I'm glad to live during times where we respect pluralist values. I hate football and find it mind numbing. But its great that those people can have their fun and joy without having to convince me. And I can have mine with League of Legends.
My patience with the pluralism argument evaporates instantly when the topic of discussion is services that are demonstrably harmful to both individuals and society at large. Trying to hide the tech industry at large and especially social media behind the NFL is wild.