Unfortunately what makes a programming language famous is usually not the thing that makes it useful.

For example, Go got famous because of how much they pushed channels and launching thousands of green threads per app as the next big thing.

Over time, people kind of soured on these ideas, but Go was a great, simple language with good DX that built static executables.

As a contrast, languages like Kotlin or Swift also brought huge DX improvements to their respective audiences, but didn't really have any standout (novel or divisive) features that made people talk about them.

Odin's like that - it's basically C (or more accurately Pascal) with better generics and some gamedev related features, so it's not as painful to write as plain C.