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paulpaupertoday at 5:09 PM3 repliesview on HN

Blogging as medium is thriving despite AI and LLMs. It has moved to Substack + Twitter and newsletters, and away from Google and Facebook as a source of traffic generation. Many people are easily making 6 figures on Substack now, and also combined with Twitter monetization. This didn't exist 5 years ago.

There are way more blogs now compared to 2013, and much longer and technically proficient writing compared to the terse blog posts that dominated 1-2 decades ago. Even major media sources such as the NY Times The Atlantic are copying the substack contrarian style that is thriving now.


Replies

fhsmtoday at 5:41 PM

What’s the slash dot of the current era or blogging?

I’m skeptical that it’s out there and robust because I think hn would be the obvious answer and yet it’s not as if small bloggers are dominating the charts here.

I am skeptical that there is any single author where I would be interested in the majority of their output. Perhaps I’m the outlier and other people find authors where they want to consume ~all.

Regardless it seems to me that all of these sole proprietor subscription models are contingent on being generally interested in that person‘s average output whereas the past was faceted meta-aggregation over all producers which I think made it work.

ghafftoday at 5:32 PM

"Easily making six figures on Substack" is doing a lot of work there. But I agree that, if you're seriously looking to make money, Substack is probably a better avenue than having a blog someplace.

paulryanrogerstoday at 5:27 PM

> Many people are easily making 6 figures on Substack now

How many though? I get the impression it's really just a very small subset at the top, with a very long tail making almost nothing.

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