I think you misunderstood, the major issue is that companies are actually "renting", it's just at 100k words long terms of services where they redefine "purchase" as rental.

California has actually done something about this, you can longer claim that customers are "buying" when they're actually just renting.

If i claimed i sell a house for 500K but the in terms of sale redefine sale as rent the house for 500K and i can claim the property back anytime, that'd be crime yet it's somehow legal with digital goods.