> Why not make the store change what they sell from being a license and making it a product as the consumer expected?
Because we have a free market not a command economy? Publishers can sell whatever they want
> Publishers can sell whatever they want.
Indeed. They just can't commit fraud or false advertising.
Then they can stop pretending and actually sell it as a service. What they're doing now is doing one thing (selling it as a product), while getting the benefits of the other (selling it as a service).