> You have to accept that your pricing model sucks to a group of people (who are likely experiencing subscription fatigue) and decide if it’s worth losing or never getting their money.
And for some subscription situations, you can probably offer them a price that works for both of you.
There's a 'PhotoSync' app that offers a premium option for either $1/month or $24 for life. Presumably because they looked at the average subscription duration and found it was in the region of 2 years. Modulo the time value of money and per-transaction processing costs.
Personally I much preferred the one-off purchase, even though it's not clear I'll be using the app in 24 months, because it fits a lot better with my (somewhat chaotic) way of managing my money.
One off purchase and no updates?
> you can probably offer them a price that works for both of you
There is no such price, because there is no way to sustainably develop a product without subscriptions. You can't go to a local bakery and pay $24 for life to get fresh rolls every day.
Every one-time price is a gamble, where somebody is betting on something. It's a way to close your eyes and pretend ongoing costs do not exist.