This is the result of all the "culture wars" we've had in recent years. At the beginning of it, companies hedged and pulled back if there were any sort of mass PR event due to them taking a stance in the Culture War Topic of the Day. As time went on and there was Culture War after Culture War after Culture War, either consumers got tired of tracking who was "bad" or companies realized they could get away with anything and it didn't seemingly affect their bottom line.

It's either that or companies don't really have to worry because there is essentially zero competition in the current economy with all the pro-monopoly administrations we've had for the past 16+ years.