But that's a gamble! That's exactly my point. Someone is betting on something. How long the customer will stay, how long the software will be maintained and available, etc.
Maybe tomorrow my competitor will aggressively cut prices. Maybe the product line I've spent money developing won't sell well. Maybe that new machine I've invested in won't be as productive as the marketing materials promised. Maybe bad weather will mean my customers stay home instead of visiting my shop. Maybe a war on the other side of the planet will raise my material costs and empty my customers' wallets. Maybe the artist headlining my music festival won't be allowed to enter the country. Maybe 10 years into its 50 year life my nuclear power plant will be undercut by falling costs for solar. Maybe Google will make the thing my app does a native feature of their OS. Maybe we pushed the envelope too far or didn't test thoroughly enough and we'll be buried in warranty claims.
This risk is why investments in businesses pay more than treasury bonds.
If you aren't comfortable with that, entrepreneurship might not be right for you - nothing wrong with being an employee and getting the certainty of a monthly salary.
Everything in business is a gamble.
Maybe tomorrow my competitor will aggressively cut prices. Maybe the product line I've spent money developing won't sell well. Maybe that new machine I've invested in won't be as productive as the marketing materials promised. Maybe bad weather will mean my customers stay home instead of visiting my shop. Maybe a war on the other side of the planet will raise my material costs and empty my customers' wallets. Maybe the artist headlining my music festival won't be allowed to enter the country. Maybe 10 years into its 50 year life my nuclear power plant will be undercut by falling costs for solar. Maybe Google will make the thing my app does a native feature of their OS. Maybe we pushed the envelope too far or didn't test thoroughly enough and we'll be buried in warranty claims.
This risk is why investments in businesses pay more than treasury bonds.
If you aren't comfortable with that, entrepreneurship might not be right for you - nothing wrong with being an employee and getting the certainty of a monthly salary.