Rent vs own is about price. If you want to own something, digital, physical, information, goods, then a vendor will charge more, sometimes a lot more, to sell you an infinite ownership vs you get limited rights.
Most everything I buy needs to fight for my money. Of course some vendor specific things, such as a specific movie, are not replaceable, but since very few things, if any, are so important to me that I won't spend elsewhere if a good is too much.
With that competition for $, vendors generally are competitive, and don't tend to have extremely high profit margins.
I prefer the limited rights, since I can try far more things that way, with finite budget. And I don't get stuck with higher prices on things I ended up not wanting/using after I got it. I can simply cancel.
I think the general disconnect is people too often assume they handed out money so should get infinite rights, while ignoring the nuances of economics/pricing.