This reads of projecting personal ethics onto a model.

Most of the the behaviors the article talks about happens every day in business. Why would we set a higher standard for models than our fellow humans?

Let the operator set the ethical parameters of the model. To be a useful tool, I want the model to give me as many good options as possible, ethical or not.

This is particularly important for fictional situations, e.g. I want my model to be able to act like a corrupt shopkeeper.