I'm saying the paper itself wasn't a bombshell or even that noteworthy. The reason it got PR and continues to come up was because the authors manufactured this self-inflicted drama around it, not because it was leaking secret revelations that harmed the company.
Never underestimate the power of a catchy title that resonates with the intuitions and preconceptions of people who will never read the paper.
Cf. https://machinelearning.apple.com/research/illusion-of-think...