Not really. The issue is that even the basic current rules are not really enforced, because digital is somehow seen as more ephemeral and thus not real ( or at least, that is how it initially started ).
We don't have to have new regulation. We just need to enforced basic existing standards. Buy means buy. Rent means rent. Lease means lease. All have their place. But this is not what is happening now. We have an ecosystem that mischaracterizes not just type the type of sale, but user's rights and obligations under it.
All that is basically fraud. We just don't call it that. We call it innovation.