Fifty years ago the average guy buying a tractor had a family farm with a few hundred acres. Equipment was smaller and had less frills because the John Deeres of the world were catering to those small time customers. There were a lot of them.

Those small time farms mostly don’t exist anymore. Today farming is done on an industrial scale, and equipment manufacturers are catering to the big players. They need big, efficient equipment that is profitable to operate at scale and they’re willing to pay for it. Only the big farms can.

I wonder how much of this is just the manufacturers making more high end, complex equipment that is just difficult to repair in general as opposed to them maliciously designing things to be difficult to fix.

Keep in mind, increasing the cost to repair something lowers its market value. There’s a reason Toyotas are more expensive than Dodges. The market prices these inconveniences. It’s not in the manufacturer’s interest to do this.

I think the real risk here is that the equipment manufacturers will use these settlements and regulations to build crazy reporting and compliance requirements that give them a moat that prevents upstart companies from competing with incumbents in the industry. What they really fear is competition, not the loss of a few percentage points on their part sales and service profits.