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cs702today at 4:34 PM2 repliesview on HN

Think of it as a perpetual bond with declining coupon payments.

Customer "inertia" or "lock-in" might be better terms to describe what the company is looking for in an acquisition.

Their ideal customer may well be someone who's forgotten they have a subscription on credit card auto-pay.


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Exoristostoday at 4:49 PM

Add to this that they make it really, really hard to unsubscribe. I think there's been some legal crackdowns, but for a time, they could make it literally impossible.

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dehrmanntoday at 4:39 PM

> a perpetual bond with declining coupon payments

Most things with royalties (oil fields, songs) work like this.

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