I agree with parent, Meta has been at this a long time and its only because they have recently fallen off that they pushed this "oh give us credit its really a new org" thing. Basically, if you can't actually "win" then try to fake a restart and say we are the fastest.
Even given that, this is their second try (they had Spark 1.0). Spark 1.0 was uninteresting, this is potentially interesting, but we can't really try it yet it seems (at least not in Openrouter).
Ultimately, competition is now fierce in this broad level of intelligence/cost: Spark 1.1, Grok 4.5, GPT 5.6 Luna, GLM 5.2
Sonnet not in the same ballpark of pricing (more expensive than Opus in many cases). Haiku has been basically abandoned.