> Every post about programming languages seems to mention Rust. Even C++ articles bring up Rust, and Zig articles bring up Rust.

"Even C++" makes no sense. That's exactly where you'd expect it to be mentioned because Rust is pretty much aiming to be a C++ replacement. Mentions in the context of Zig also make sense, because Zig is aiming to be a C replacement in the same way Rust is aiming for C++, and C/C++ are overlapping areas.

You don't see much mention of Rust in discussions about something like Lua, because those are very distinct.

Some other reasons you might see it mentioned fairly often: Rust solves some issues at compile time that many languages solve at runtime using GC, making lower level programming more approachable for high level programmers and broadening its target audience. It has also had extremely active evangelists all over the place for a very long time, causing not mentioning it to trigger annoying derailment of discussions.

I'm neutral. But sadly, this seems to be always the case when the unorthodox rising star emerges in the society.

Do you see any other examples of where technical excellence is attention grabbing? From my vantage point, when something does a great job at solving a problem better than everything else nobody spends their days trying to read about it, everyone quietly starts using it. It is undeniable that Rust gets mentioned a lot because any mention of Rust brings the clicks. It is a big deal in that sense. But something being used to compel readers into reading content suggests an emotional longing that isn't being satisfied by the technical reality.