alt Hacker NewsOk, I didn’t want to take the bait but this one’s just too much.
> “He also described a shift toward running AI locally rather than in the cloud – a move motivated by privacy, security, and the rising cost of inference as agents consume more tokens.”
Classic Apple. No more just beating the “security and privacy” drum, now its “tokens are expensive!”
<neanderthal voice/> Cloud scary. Cloud expensive. Mac good. Buy Mac!
> “He also singled out what he calls ‘transparent AI’ on iPhone and iPad, referring to features scattered throughout the operating system and third-party apps that work quietly without announcing themselves as AI.”
<neanderthal voice/> Apple use AI, Apple just not say it. Apple smart, not lagging behind industry! Buy iPhone!
How about you invest in developing your own models, correctly? And provide a secure and private inference cloud service on your fancy Apple silicon? And integrate that into your platform so Siri gets smarter without you farming queries out to Google Gemini? Bill me for it in iCloud+ I’ll probably pay for those tokens.
Was that so hard?
Replies
But why should apple invest in developing their own models? Why would it be correct?
Or phrase it in a very similar ask, why don't they invest in power plants? The model space is truly crowded, what do they gain or recover suppose they are SOTA? Across the Pacific they are pumping out free models that are only 6-12 months behind. What business sense does it make for Apple to develop their own models?
They don’t believe in this model and never had. You sound like the people who screamed that Apple was dying because they were not making a netbook style Mac in 2009. Apple is the only big tech company with a non existent financial exposure to the current capex bubble. Let big dogs bark at the moon. They are the loud ones, at least until the moon implodes.
I’m not seeing how it’s bad that a company is pushing in the direction of user hardware ownership. Of course it’s self-serving, that’s what companies do, but with most of the rest of the industry increasingly leaning in the direction of eliminating powerful general purpose computers in favor of thin dumb clients with useful compute being gated by subscriptions, it’s nice to see some dissent.
AI features not being constantly shoved in my face and just selectively silently integrated where it’s most useful is preferred to what the rest of the industry has been doing, too. I think most of us are pretty sick of AI getting tacked onto things that don’t need it and then given prominent promotion and UI positioning, potentially at the cost of features we actually use.
They could be doing more, sure, but directionally this all seems fine?