Apples on stage use cases for their hardware and software makes me wonder if they actually use computers over there, or what a "job" at apple entails.
I am unsure that apple themselves understand why their hardware (top end & bottom end) has been so successful, without this understanding leaning into these use cases isn't really going to be possible.
> I am unsure that apple themselves understand why their hardware ... has been so successful [like I do]
You have a bold career as a technical journalist ahead of you!
Having worked at Apple for over a couple of decades, I can attest there are some very (very) capable and intelligent people there.
I trust they know more about their business model than some rando on the internet, sorry.