> The synthesized clips line up with what each region is known to care about, faces for FFA, places for PPA, bodies for EBA, motion for MT, patterns for V1 / V3A, and lively social scenes for pSTS / aSTS
(STS seems to be https://en.wikipedia.org/wiki/Superior_temporal_sulcus in the temporal lobe, so I guess it's the "I sense a presence" region.)
Explain the potential to exploit strong stimulation of specific visual regions for evil. "Oh, I very much detect a face/place/body/motion/pattern/human", says the subject. What are you going to do with that, startle them?
Apply the same technology several layers deeper. Stimulate the novelty or sexual attraction or general reward neurons. Stimulate the thirst center in a Pepsi ad.