The individual executives I think are smart and I don't think the post discounts that; maybe "blind" is a distracting analogy. What the post draws into question, which I think is relatively common, is how a persons immediate incentives might intrinsically change a person. For instance, a very smart Adobe executive may start to pin engineers against each other to produce better results because they can and it produces results. They may begin to over-reward the few in search of inspiring the many. They may take fewer bets on the future because the status quo is just fine. All things that I think you as a start up founder would not do because you have immediate feedback mechanisms and consequences that signal that could lead to the end of your startup.

If you sat these same executives down in a one-on-one setting and went through a history of things they did and how they might've impacted people I think you'd probably discover some shame and embarrassment once they're removed from the incentive pool. That isn't to say they're bad, just to say that incentives are guides in the dark, and the inside of a massive corporate machina is full of tunnels.

also, hi TR :)