I agree with this sentiment but I admit I can't see it cut so cleanly. It's fair that no screens is the ideal, especially for young kids. I struggle to see it as ultimately sad though; if this serves only to replace human interaction for young kids, that would be bad, but this isn't necessarily so.

I think there are real issues in today's world with screens, but software and education have an amazing capability. I'd certainly caution the business towards the subject matter. The moment that this becomes a way for parents to neglect children, or for children to avoid socialisation, then it's sad. Until then, it's good to see any software initiatives aimed at exploring educational software.