A company at a certain point moves from “make it work” to “don’t break it”. Both have good reasons to be honest but “don’t break it” has far more restrictions.
Perhaps what separates the good companies from the Great companies is that the latter always tries to make it works, doesn't rest on it's laurels, and takes any bet which is +ev.
Perhaps what separates the good companies from the Great companies is that the latter always tries to make it works, doesn't rest on it's laurels, and takes any bet which is +ev.