Here in rural USA, we were paying $150 for very slow DSL, and now we're paying about $50 for quite fast Starlink.
In Asia I was paying $50 for very fast fiber, but that was in a major city; out at the farm you're on the mobile networks. So if I build a house out there and can do Starlink, I will do it.
Plus, there's the whole Starlink Roam thing: in California this summer, I see more and more vans with the little Starlink rectangle on top. "Work from Campsite" is pretty compelling, honestly.