To me it just suggests that the blog is going to explore the topic at a low level, ie, discuss the transmission of bits of data via cables or radio waves, rather than discussing HTTP or TLS or whatever. Which in general is something I find quite interesting. (I haven't read this article yet so don't know if it's actually good, and the other comments don't give me much hope.)

+1 usually a sign of midwit and mediocrity. not once I seen "first principles" blogs have any value.

My own personal "pet peeve" cliche phrase is anything that is "literally" (except it's really figurative) something. So many people for so very long have used "literally" to mean the literal opposite of it's actual meaning. Even when they don't use it to mean it's actual opposite meaning, they'll still often use "literal" to describe a thing that is in no way actually literal. It just "grinds my gears" to hear it.