Though I have to ask the value of illuminating large tracts of mostly uninhabited land. Lighting areas where no humans are around to want the light seems like a proposition that’s mostly useful for further disturbing nocturnal wildlife.

What might be more useful is to illuminate just the areas where a human currently needs to see well. It would hypothetically be both more useful - you can concentrate more light in just the areas you need it - and less expensive.

What would be particularly cool about this hypothetical technology is that it could work equally well under foliage and indoors.

If sattelites can reflect enough light to make an impact on e.g. global warming, they can also reflect enough to circumvent it. Point them back at the sun or into space and in theory it redirects the same amount of energy away from the earth as it would pointing towards it.

That said, I'm (armchair) confident it'll be good for moonlight-level illumination on a local area at best. They'll need to scale up to thousands / tens of thousands to make any measurable impact - which is their objective by the looks of it, but it'll take a while yet. If this one creates enough backlash, a fleet won't make it. Assuming they get the money and customers to justify a fleet in the first place.

Mars… needs something rather bigger. I don't know what the most cost-effective solution would be, but Mars gets about half the per-area sunlight as Earth so it would need a reflector about the size of Mars to get the same overall insolation.

My guess is it's probably easier to make a bunch of greenhouses on the surface? But the scale is so huge that which is best will be affected by technology invented after you start.

> The problem is, global warming doesn't affect daylight.

In my book, that would have been a "Fortunately," entry.