I initially quite liked it, particularly when the references are a bit more obscure, generally from classic scifi/fantasy. You can end with a nice sounding name and a small wink to fellow nerds.

But it is such a shame that it has started to become the brand of dark-side (militaristic/authoritarian) Silicon Valley: Palantir, Anduril, this… Tolkien would be so very sad.

PS: Palantir is at least rather fitting and honest, it’s literally an evil crystal ball (at least the one shown in the movies).