I doubt so, I think a large amount of serious companies do it as well because it's a very simple way to earn much more money (and strangely improve the service), many businesses (even "good") often rely solely on this, Gym businesses is the typical example of this and many gyms will just not be able to make money at all if people actually used their membership correctly, literally space-wise, it can't fit, many businesses are entirely based on "failure", however, we can acknowledge that some Gyms are exceptional in quality, but will still bank on the fact that the user will just stop going, ideally as soon as possible.

I'm not saying it's right, but the reality is that probably half the gyms would close immediately if this is enforced.