Of course they did: they could have just chosen to not publish apps which would have crippled iOS. The only reason it feels existential is because developers made a Faustian bargain from the beginnning.
That's the thing - even when you choose to pay for Apple's developer program, they can kick you out. This is why Fortnite kickstarted an important discussion around App Store centralization.
Today, Apple removes apps like ICEBlock and Navalny's voting guide; they're directly complicit in using the App Store to steer political agendas. This is what developers were unhappy with, and we're seeing this type of censorship specifically because iOS has no App Store alternative. On macOS, for example, there is no way for Apple to be strongarmed into censorship because users can install any valid binary they choose.
On iOS, developers and users do not have that same choice. There is no natural competition.
That's the thing - even when you choose to pay for Apple's developer program, they can kick you out. This is why Fortnite kickstarted an important discussion around App Store centralization.
Today, Apple removes apps like ICEBlock and Navalny's voting guide; they're directly complicit in using the App Store to steer political agendas. This is what developers were unhappy with, and we're seeing this type of censorship specifically because iOS has no App Store alternative. On macOS, for example, there is no way for Apple to be strongarmed into censorship because users can install any valid binary they choose.
On iOS, developers and users do not have that same choice. There is no natural competition.