Then they are naive. I've seen this a lot first hand during my PhD. Interpreting results in a way that reinforces their beliefs and ignores alternate hypotheses.
Frequently, those alternative hypotheses are demonstrated to be true. For example, "emergence" as was researched and proclaimed by many labs, including places like OpenAI and Anthropic is due to using too few discrete steps in sampling a continuous phenomenon. See "Are Emergent Abilities of Large Language Models a Mirage?" [1] for example.
The number of people who think the emergence thing is settled smh... It's been a thing for at least 30yr, answering it one way or the other would be a big deal. It does nobody any favors having these infinitely capitalized hype firms calling themselves "labs".